Ariana is a creative strategist and digital content producer based in Arizona.

Currently…

Senior Ads Strategist for Eat Drink Creative Agency

May 2024 - present

  • Lead end-to-end campaign strategy across 50+ active client accounts in hospitality, food & beverage, and lifestyle categories, managing approximately $675,000 in annual Meta ad spend across high-impact, smaller-budget brands.

  • Maintain strategic consistency across a diverse portfolio while tailoring creative direction, messaging, and campaign structure to each brand’s positioning, goals, and seasonality.

  • Train and onboard three team members, supporting development across paid media execution, content strategy, and agency workflows.

  • Translate performance data into actionable creative direction, guiding video, photography, hooks, and messaging to improve engagement, efficiency, and conversion outcomes.

  • Partner with creative, content, and leadership teams to develop ad concepts, creative briefs, and content roadmaps informed by performance insights.

  • Serve as primary strategist on client accounts, leading performance reviews and aligning paid media efforts with broader brand and seasonal initiatives.

  • Lead structured A/B testing across creative formats and messaging to improve click-through rates and overall campaign performance.

Associate Producer and Videographer for Nordstrom.com

June 2023-present

  • Lead daily production for high-volume promotional video shoots for the corporate website, overseeing the creation of 35+ videos per day viewed by thousands of customers across digital platforms.

  • Manage on-set production workflows including camera setup, lighting, audio, framing, and talent coordination in alignment with established brand and program guidelines.

  • Collaborate with producers and creative teams to maintain consistent visual storytelling and brand standards across high-volume digital content.

  • Provide clear creative direction and constructive feedback to internal teams and on-camera talent to improve content quality, engagement, and consistency.

  • Ensure adherence to production schedules, shot requirements, and overall program vision while maintaining efficiency in a fast-paced production environment.

  • Support team development by offering ongoing feedback to elevate performance, execution standards, and visual storytelling across deliverables.

  • Streamline post-production workflows by organizing and shipping daily footage to ensure timely editing and delivery.

Contact:

arivalencia6@gmail.com

https://www.linkedin.com/in/ariana-valencia-33b076171/

Education:

Bachelor of Fine Arts with Emphasis in Photo, Video, and Imaging, 2023, University of Arizona.

Proficient in:

Shopify, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, and Adobe Premiere

Exhibitions:

While It Lasts, Subspace Art Collective, Tucson, Arizona, May 2023

Bachelor of Fine Arts Exhibition, Joseph Gross Gallery, Tucson, Arizona, March 2023

Logic De/Compositional, The Loft Cinema, Tucson, Arizona, December 2022

I’m a creative strategist with 7 years of experience shaping visual storytelling and performance-driven content across fashion, hospitality, and lifestyle brands.

My work blends hands-on production in photography and video with strategic direction, ensuring content is not only visually compelling but aligned with brand goals and audience behavior. I’ve worked across agency and in-house environments, collaborating closely with creative, content, and performance teams to guide visuals, messaging, and creative iteration.

I approach creative as both an art and a system — building content that feels intentional, consistent, and effective across platforms.