Ariana is a creative strategist and digital content producer based in Arizona.

Work Experience

Creative Content & Ads Strategist for Eat Drink Creative Agency

May 2024 - present

  • Lead Meta ad campaigns from setup to optimization, including audience targeting, creative development, budget pacing, and performance analysis to maximize ROI.

  • Produce and edit high-performing short-form video and photo content for paid and organic use across Instagram, Facebook, and TikTok.

  • Manage and execute monthly content calendars across multiple brands, maintaining a consistent voice, visual direction, and campaign alignment.

  • Deliver performance insights and creative strategy updates to clients, acting as the lead point of contact for all content and advertising initiatives.

  • Write and publish the agency’s blog and monthly newsletter, building brand authority and sharing actionable marketing insights.

  • Create and implement internal workflows, templates, and review systems to streamline content production, feedback, and delivery timelines.

  • Collaborate with leadership on brand storytelling, creative direction, and business development efforts to grow the agency’s visibility and client base.

  • Current Clients (Content Management): Chico Malo PHX, Luckys Indoor Outdoor, Crust Pizzeria (2 locations), Crust Simply Italian (3 locations), Society Tempe, Salt + Lime Modern Mexican Grill (3 locations), Trophy Room, and Wren & Wolf.

  • Past Clients (Content Management): Los Taquitos (3 locations), Lin’s Grand Buffet (8 locations), Lookout Tavern, Market by Jennifers, Sotol Modern Cocktail Kitchen, Sake Haus, Blue Wasabi, Sel, Origen Gilbert, Nautical Bowls Desert Ridge, Ambrogio15AZ, Taj Mahal Scottsdale, Karsen’s Old Town, Eggstasy (8 locations), AZ88, Twin Arrows Casino (Arrows Sports Bar, Buffet, Four Elements Cafe, Zenith Steakhouse), Lush Cafe and Lounge, and VintageXIV Lounge.

Associate Producer and Videographer for Nordstrom.com

June 2023-present

  • Drove results by spearheading promotional shoots for the corporate website. Overseeing the production of 32 videos daily, each viewed daily by thousands. Ensuring content remained engaging and aligned with our objectives. 

  • Provide comprehensive feedback to the corporate team, ensuring talent schedule adherence & enhancing program vision. 

  • Prioritize the development of our team by offering constructive feedback to talent to improve the quality and effectiveness.

  • Set up video set daily including camera/fixtures with proper audio, lighting, and focus in line with program guidelines.

Content Producer for @EatDrinkAZ

December 2023 - present

  • Demonstrate proficiency in video production, including shooting, editing, and ensuring timely delivery of high-quality content across various social media platforms.

  • Successfully managed client relationships, negotiate partnerships, and coordinated sponsored content to expand @EatDrinkAZ reach and revenue.

  • Create and manage high-quality blog content aligned with brand and target audience, contributing to SEO and driving website traffic.

Print Agent Internship for Signature Models & Talent Agency

February 2024 - May 2024

  • Collaborated with a dynamic team remotely, utilizing a passion for fashion and photography to style talent for headshots and provide valuable insights for the creative direction.

  • Performed administrative duties, including efficient handling of client emails, reviewing contracts, managing databases, and ensuring timely responses to conflicting priorities and tight deadlines.

  • Managed of social media pages including Instagram, Facebook, and Tiktok.

Social Media Manager & Keyholder for Collette Clothing

August 2020 - September 2023

  • Designed & executed social strategy for the target audience of 40k followers across Instagram and Tiktok to drive in-person sales by 15%.

  • Oversaw Shopify UI to optimize customer shopping experience through captivating visuals and optimizing SEO strategy to increase website traffic by 30% from the previous year.

  • Developed concepts, curate clothing ensembles, and capture high-quality product photographs for cohesive brand identity.

  • Delivered exceptional customer experiences, achieve sales goals by making a minimum of $2,500 a day, and maintain an organized sales floor.

Photoshoot Assistant & Social Media Manager for Shahida Parides/Kyle x Shahida

August 2018 to August 2020

  • Provided valuable assistance and ensured smooth execution for the debut New York Fashion Week Show.

  • Created original content for Instagram, Facebook, and Twitter, promoting brands' aesthetics.

  • Strategized campaigns in Meta Business Suite to increase website traffic by 25%.

  • Managed email marketing campaigns with Mailchimp, increasing click-through rate by 10%.

  • Resolved 95% of customer complaints by responsively handling customer inquiries and providing exceptional service.

  • Built the brand's social media presence, growing the audience to over 25k followers in six months.

  • Collaborated in the planning and execution of brand photoshoots, contributing to visually compelling imagery.

Contact:

arivalencia6@gmail.com

https://www.linkedin.com/in/ariana-valencia-33b076171/

Education:

Bachelor of Fine Arts with Emphasis in Photo, Video, and Imaging, 2023, University of Arizona.

Proficient in:

Shopify, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, and Adobe Premiere

Exhibitions:

While It Lasts, Subspace Art Collective, Tucson, Arizona, May 2023

Bachelor of Fine Arts Exhibition, Joseph Gross Gallery, Tucson, Arizona, March 2023

Logic De/Compositional, The Loft Cinema, Tucson, Arizona, December 2022

Ariana is a versatile and results-driven creative strategist with expertise in content marketing, video production, and paid advertising. She specializes in crafting high-impact digital campaigns, managing content calendars, and producing engaging short-form video and photo assets across platforms. 

With a background in fine arts and a sharp visual eye, Ariana excels at aligning brand identity with compelling storytelling that drives engagement, community, and measurable growth. Her strengths lie in blending creative execution with performance strategy—whether through ad optimization, content planning, or on-set production—to bring bold ideas to life in fast-paced, collaborative environments.